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Business Intelligence Statistics: State of the Market in 2023

Business intelligence leverages data collection, management, analysis, and reporting to uncover actionable insights that inform business strategy and planning. By aggregating information from across operational databases, CRM systems, application logs, and more, BI empowers data-driven decision making at all levels. It moves organizations from intuition-based choices to objective, metrics-based judgments grounded in facts.

As data volume, variety, and velocity explode, so does the demand for robust BI tools that make sense of the noise. The market’s exponential growth mirrors the rising realization that deriving value from big data analytics is mandatory for success. Organizations are failing to tap BI, risking strategic blindness and competitive disadvantage.

Let’s explore key statistics highlighting the soaring enterprise appetite for business intelligence capabilities:

Market Size and Growth Projections

The global BI market was valued at $22.8 billion in 2020 and is projected to reach $33.3 billion by 2022. Forecasts peg 2023 growth at 12.2% YOY to achieve revenues of $37.5 billion. Cloud-based BI tools are rising exponentially and are expected to double between 2021-2026 to command over $7 billion.

The accompanying data management, analytics, and visualization software markets also show steep growth trajectories as BI ecosystems expand.

User Adoption Trends

A survey by Dresner Advisory Services found that 61% of organizations now have a dedicated BI competency group, indicating broad adoption. Another study by Forrester showed that 45% of global decision-makers have implemented BI platforms.

Integration with third-party apps and services reached 37%, demonstrating the growth of custom BI ecosystems. Tableau and Microsoft Power BI lead adoption among enterprises, followed by Oracle, Qlik, Sisense, and more.

Creative Packaging

With the rise of creative small businesses and social media shopping, even packaging plays a role in allowing brands to stand out. Unique custom packaging options, like if you’re running a donut business, buying custom pink donut boxes bulk quantities, allow new products to get launched and unboxed in eye-catching ways.

BI data helps identify optimal custom packaging designs for particular demographics. The soaring BI market reflects the new pervasive role of data analytics in driving success. Organizations are investing to build capabilities that power data-based decision-making enterprise-wide.

Top Use Cases and Applications

Analytics, visualization, and reporting constitute core BI activities for turning data into actionable business insights. Key practice areas include sales and marketing analytics, operational analytics, supply chain analytics, financial planning and analysis, and strategic management.

The construction industry, in particular, is embracing BI for functions like materials procurement, schedule optimization, safety management, and risk assessment.

Key Drivers and Inhibitors

The top drivers propelling BI adoption are the need for advanced analytics, regulatory compliance, the desire to create data-driven cultures, and modernizing legacy systems. The speed, agility, and scalability of cloud BI solutions are key drivers.

Barriers to adoption include data silos, a lack of user skills and data literacy, security concerns, and integrating disparate data sources. Lack of C-suite sponsorship and ROI consensus also inhibits maturity.


Business intelligence has progressed from a niche application to an indispensable enterprise platform. As the market matures and disruptive new technologies emerge, BI will continue evolving to deliver greater automation, customization, and intelligence to organizations.

Data is the lifeblood of business looking ahead, and business intelligence provides the tools to derive meaning, value, and advantage.