As a fitness blogger, you know that keeping your audience engaged is key to your success. One way to do that is by sending out regular newsletters packed with interesting and relevant content. But what should you write about?
To help you get started, here are 10 topics for your fitness newsletter. They’re listed in no particular order.
- Interviews with Influencers.
If you can’t take the time to write your own newsletters, consider interviewing other fitness experts instead. You can email them questions or ask them to record a short Skype call, which you’ll then transcribe into an article.
Don’t worry about being too formal for the interview; instead, act like you’re having a conversation with them. For example, you could say something like “I’ve noticed that most of the people in my reader base are beginners who want to lose fat and gain muscle in the least amount of time possible. Can you help me understand how your training philosophy will work for this population?”
- How to Guides.
If you have a lot of expertise in a specific area, consider writing how-to guides for your readers. For example, you could provide a step-by-step walkthrough on the best way to use a kettlebell or describe how to perform 30 reps of an exercise using the correct form.
The newsletter doesn’t need to be long; you can even write a short post and send it out in an email. Just make sure to include plenty of images and links within the article, so your readers know where to find more information if they’re interested.
- Fitness Challenges.
If your audience is engaged enough that they want regular content from you , consider starting a fitness challenge that they can take part in. At the beginning of the month, you could ask people to join your newsletter list and then announce what your goal is for the month (e.g., to get stronger at deadlifts).
You can also offer certain incentives for those who are active daily or weekly, depending on how much support you want to give them. For example, you could offer a free eBook or online coaching session if they complete X number of workouts per week at the end of the month.
- Expert Picks and Trends.
One way to keep your newsletter interesting is by asking fitness experts what their favorite products are right now. If you have access to some of the top influencers in your space, you can ask them what supplements or equipment they use on a daily basis.
Then, share these picks with your readers so they have another perspective on which products are worth buying. You can also discuss any major trends in fitness that you think are relevant for your audience. For example, if most people are starting to gravitate towards minimalist footwear, you could write articles about how this would affect their life.
- Celebrity Workouts.
A fun way to keep your readers engaged is by sharing the workout routines of famous individuals with them. For instance, if there’s a reality TV star who just published a book about fitness, see if she’ll do an interview with you about her workout regimen.
Then, share it with your readers so they can try to replicate some of the things she’s doing in the gym. You can also focus on any celebrities who are staying fit during their pregnancy. People love seeing how different people live their lives, so share this information with them whenever you can.
- How to Get (or Stay) Motivated.
People like reading about motivation because they want to stay on track with their fitness goals and avoid falling into old habits. For example, you could write a post about how long-distance runners successfully prepare for races or how popular Instagrammers structure their days so that they can fit in workouts.
You could also share your own experience with staying motivated throughout the years. Highlight all of the hurdles you’ve had to overcome in order to accomplish your goals so that other people can find inspiration in what you’re saying.
- Recipes and Food Hacks.
If you want to increase traffic on your website, consider sharing recipes with your readers. You can even go a step further and conduct taste tests of different foods in order to see which would be most beneficial for certain people to eat if they’re trying to lose weight.
Some other topics you could cover are food hacks that people can use in their daily lives or common mistakes that lead to overeating. For instance, if you notice that a lot of people tend to eat more when they’re standing, you could remind them how important it is to sit down while they have their meals.
- Celebrity Workouts Part 2: What They Don’t Want You To Know.
Another way to increase traffic on your website is by sharing a “Celebrity Workouts” newsletter that is different than the ones you’ve already posted. Instead of doing an in-depth analysis, let your readers know some secrets celebrities don’t want you to know about their workout routines.
For instance, one shocking fact could be that many A-list actors only work out for 30 minutes per day even though they’re supposedly buff. This would encourage your readers to give their all in the gym, no matter how long they plan on exercising.
- Clearance Items and Deals.
If you’re looking for a way to increase engagement on your website, consider offering something special every now and then. For example, if you want people to follow your social media profiles, you can give them a coupon code that gets them a discount on your products.
You could even go as far as offering something for free if people subscribe to your site’s mailing list. This will help build trust with your readership and get them excited about the content you’re producing.
- The Science of Working Out and Cooking.
Another way to keep your audience engaged with your website is by discussing the science of working out and cooking. For example, you could tell people all about how they should be eating before their workouts or what types of foods are most beneficial for them to eat after exercising.
Another great tip is to make your newsletter format easy to follow and creative. One way to do that is to use Venngage — a free infographic maker that offers a wide range of free newsletter templates for everyone. Here are some newsletter examples from their website!
