The rising value of YouTube for artists shouldn’t be underestimated. It is a beautiful and beginner-friendly platform to increase your reach in a cost-effective manner. You can share your behind-the-scenes videos or release new tracks for free. While there are several types of content to try and boost your online visibility with a self-made branding identity, it is also crucial to make your growth and potential measurable. That’s how you will take control of your development strategy and be able to harvest well-planned results without difficulty.
In this guide, let’s consider must-have KPIs to pay attention to if you want to promote your content on YouTube as a musician. Onwards!
How to Get Started
The first thing is to ensure you can navigate through YouTube Studio intuitively. Visit this menu by clicking the channel’s profile picture on the platform. It lets you find out more about the interface for content-creating purposes. To see the metrics on your recent posts, check the Analytics tab. The leading panels include a general overview of your performance, reach, engagement, and audience statistics.
Don’t hesitate to download and install the special application from YouTube. The regular platform doesn’t support the YouTube Studio functionality on mobile devices.
Editor’s Choice: Exclusive KPIs to Boost Your Career as a Musician
If you want to succeed on YouTube, you have to follow the rules of the game. Don’t forget to track your progress with the key performance indicators highlighted below.
Most Popular Videos
Without a doubt, monitoring such parameters as total watch time and the number of subscribers is essential. They will keep you motivated and show that you are moving in the right direction. To get an in-depth insight into what trends to set next on your channel, consider the type, style, and other characteristics of top-performing videos. By understanding what your audience likes, you will be able to present the desired performance and increase the crucial KPIs of your account on YouTube.
Unique Viewers
As the name implies, this indicator showcases how many distinct members of the community have checked your content. Among 10,000 views on a video, there might be just 8200 unique viewers — other numbers are the result of re-watching the post by your loyal fans.
This parameter lets you realize how successful your strategy is. Even if the numbers you get are pretty high, it is essential to engage more users in your offers as musicians and influencers on YouTube. Otherwise, the lack of reach to other audiences outside of your bubble may harm you in the future.
Audience Retention
With this parameter, you will get to know how engaging your videos are overall. In a nutshell, it showcases the percentage of fans that keep returning to your content and rewatching it over time and assists in identifying potential themes or moments of potential bounce.
By combining these parameters with KPIs like click-through rates, average view duration, and velocity, it won’t be challenging to boost your reach on YouTube. Take your time to understand what they mean to back up your marketing strategy as a musician and increase your revenue.
